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For more than a century, Rolex stands apart as the most coveted and most legendary brand of watches in the world. A Rolex connotes many things: the quintessence of the luxury timepiece, a tool of power for movers and shakers, the symbol of passage into adulthood. New labels pop up, styles come and go, but the brand at the top never changes. Ever the record setter—the Daytona that had belonged to Paul Newman was auctioned by Phillips in New York in October 2017 for $17.8 million—it comes as no surprise that Rolex is the most collected watch label in the world.
The history of Rolex is rooted in the visionary spirit of its founder, Hans Wilsdorf. In 1905, young Wilsdorf founded a company in London for the distribution of timepieces, but his true dream was to produce wristwatches—in their infancy at the time, and not very precise—that would be technically durable and reliable, and supremely elegant. The company first concentrated on producing the highest quality movements, and this quest for precision rapidly led to the first wristwatch in the world to receive the Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Centre in Bienne in 1910. Four years later, Kew Observatory in Great Britain awarded a Rolex watch a class A certificate, a distinction that had been previously reserved exclusively for marine chronometers.
From that date forward, the Rolex wristwatch has been synonymous with precision. Over the last 100 years, Rolex milestones include: the first waterproof watch, the first self-winding mechanism, the first wristwatch to fly over Mt. Everest, the first diver’s watch waterproof to 100 meters, the first to withstand magnetic fields of 1,000 gauss, the first to descend the Mariana Trench.
Selected by specialist Fabienne Reybaud, each of the exceptional Rolex watch models in this beautiful handcrafted Ultimate Collection volume showcase the most valuable and technically innovative models the luxury watchmaker has produced, including watches never seen in print before: From the first wristwatch dating to the early 1900s and the first Oyster Perpetual from 1931, to an Explorer worn during Sir Edmund Hillary’s expedition to the summit of Mt. Everest in 1953 and the Submariner worn by actor George Lazenby in the James Bond film On Her Majesty’s Secret Service, they are sure to astonish collectors the world over.
Complimentary white gloves and signature canvas tote bag are included with each purchase from Assouline's Ultimate Collection
Not quite the right fit, or the one you want isn't available? As many of our products are handmade, we can adapt a product to suit your requirements. Please fill out the form below for further discussion.
Not quite the right fit, or the one you want isn't available? As our rugs are handmade, we can have one crafted to suit your exact size requirements. Please note that fabrication and delivery time will increase and be calculated once we know what you want. Fill out the form below for further discussion.
Art is personal. Only you can imagine it in the space you’re thinking of. If you love the essence of the piece but have an idea how it could work in another dimension then let us know. We can introduce you to the artist to let the idea’s flow. We promise it won’t be reminiscent of THAT scene in Woody Allen’s ‘Hannah & her sisters’.
We’re sorry that this piece is sold. The artists we represent however love a challenge, and are able to create a similar piece or advise on another work. We can introduce you to the artist, in person or zoom, where they’ll show you around their studio, their available works and discuss ideas.
We offer US and worldwide shipping to most global locations.
With every purchase or project, you’ll be assigned a dedicated project manager, from the moment we hear from you, to the moment the door’s closed to the delivery.
We offer Non-US Shipping to most global locations.
Please get in touch with us here
MADE objects, handcrafted by our artisans, begins production upon purchase. This applies to standard designs and customizations. Current lead time for our MADE objects is approximately 16 weeks, which includes 5-6 weeks for production and another 6-7 weeks for shipping.
SOUGHT items, often in-stock, are standard delivery to US (by air) within 3-4 weeks, and often delivered in partner packaging, a result of our much-valued collaboration with skilled artisans across the globe. are in-stock and available for standard delivery (by air) to a US destination is approximately 3-4 weeks.
FOUND items are shipped from our overseas warehouse. Standard shipping (by sea) to the US, typically takes 6-8 weeks.
RUGS are in-stock and available for standard delivery (by air) to a US destination is approximately 3-4 weeks.
FINE ART is available for immediate dispatch (via air) from artists’ UK studios. Each of our artists will coordinate with you to discuss all aspects of shipping their unique pieces. It’s also an opportunity to meet them!
We understand there are circumstances where you may change your mind. We offer refunds on items within 7 days of purchase. Refunds are returned using the original method of payment, minus a 30% restocking fee.
For CUSTOM orders, no returns are possible.
For all NON-CUSTOM orders, you have you have 7 days from the date of order payment to cancel the order. No cancellations are possible once the order has been shipped, or indeed for customized pieces.
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“We love and believe in books more than everything else, but we also want to extend our vision to create all that can be expected in a personalized library, from beautiful books to special editions. For us, books are a matter of intellect and emotion, of heritage and innovation. Because information is not only about today, and the past is a sensational source of inspiration.”
Prosper & Martine Assouline
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